Market Facts & Opinions (2000) Ltd. Survey Dated October 2004
1. The Brand of Pizza Bought the most.
59% Mario’s Pizza
21% Pizza Boys
18% Pizza Hut
1% Joe’s Pizza
1% Papa John’s Pizza
We have been ranked number one for the last 32 years.
2. The Best overall Pizza Restaurant in Trinidad
54% Mario’s
28% Pizza Hut
11% Pizza Boys
5% Joe’s
1% Papa John’s
1% None
We have been ranked number one for the last 32 years.
3. Brand Loyalty
74% of Mario’s Current customers will continuMario’s Pizzae to buy Mario’s Pizza.
67% of Pizza Hut Current customers will continue to buy Pizza Hut.
56% of Pizza Boys Current customers will continue to buy Pizza Hut.
33% of Joes Current customers will continue to buy Joe’s Pizza.
25% of Papa John’s Current customers will continue to buy Papa John’s Pizza.
4. Total Awareness
Mario’s 97%
Pizza Hut 90%
Pizza Boys 87%
Joe’s 52%
Papa John’s 47%
This figure represents Top of Mind Awareness plus Other Brands that come to mind plus Aided Awareness.Therefore 97% of total respondents are aware of the Mario’s Brand.