Port of Spain – Trinidad – March 2016 – Mario’s, a Quick Service Restaurant company, today announced that it changed its name to Ario’s, effective April 1, 2016. In addition to Ario’s new name, the company has also unveiled a new corporate identity and will soon be launching its new website www.yourarios.com.
“We are proud to launch our new corporate identity as Ario’s, which we believe clearly reflects our business strategy. The name represents the results of in depth qualitative and quantitative research conducted across Trinidad. Respondents indicated that they were having difficulty finding our delivery number in the phone book and online. Ario’s will make us the first pizza chain in local directories. This will allow us to drive our delivery channel and serve our customers better. ” said Roger Harford, Marketing Director at the 44-year-old restaurant chain. “We believe 2016 will continue to be an exciting year for Ario’s, as we build on the legacy of Mario’s.”, he added.
Harford indicated that the name change will not affect existing sponsorship agreements and over the next few weeks the company will complete the changeover of all brand manifestations including building and vehicle signage, stationery, uniforms and digital properties.
Ario’s was founded in June 1972 by Richard Harford, under the name Mario’s and is the market leader in the pizza industry in Trinidad and Tobago in terms of number of restaurants, market share and volume per restaurant.
The main key to Ario’s Pizza’s success was Harford’s rigorous work ethic and exacting standards. At 5:00am every morning Harford would go to the market to purchase fresh vegetables for his daily menu. Upon arrival at the restaurant he would supervise the preparations, making sure every quality control specification was met. Once the doors were opened he would oversee every aspect of the operation.
After closing the doors to the restaurant, Harford would balance the cash, do his daily stock evaluation and make the necessary preparations for the next morning. His workday did not end before 11:00pm, but he never failed to get going bright and early each morning without complaint.